Target Audience Analysis.

Age: Our media product is going to be targeting the age group of 15 to 25 years old. We've decided to target this age group because it is the typical age group that most horror movies appeal to and will also make it easier to film our trailer because the age we have decided on means we don't have to use things like excessive scenes of gore or violence in our production.

Ethnicity: Our trailer includes a mainly Caucasian cast but we think it will appeal to many ethnic groups because the film itself would be classed as mainstream and would therefore appeal to the masses. Also, if we compare the casts to well known films in our chosen genre such as Scream or SAW, we can see that generally the cast are Caucasian and the films themselves were extremely successful.

Socio-Economic Groupings: The class profile of our characters is generally C2DE because most of the people being portrayed are students and so are not employed and will therefore be classed as E. The class profile of our audience would again be C2DE, this is because the characters in our trailer would portray our Target audience and so that would be one of the reasons they'd want to go and watch the film.

Nationality/Region: The whole cast of our film would be from the UK and to be precise, Birmingham. This is where the trailer will be shot. I think the trailer will appeal to a wide UK audience and that is what we would be aiming for. I think the reason that our production will appeal to a whole UK audience is because though the trailer will be set in Birmingham, it isnt actually a film about Birmingham.